Kraft Foods Essay Example | Topics and Well Written Essays - 500 words

Kraft Foods - Essay Example This form of marketing is recognized as internet marketing or online marketing in addition, there are several types of internet marketing. Internet marketing has several merits and demerits. Internet marketing is quite cheap to reach the target audience and it can also allow for online shopping. In this case, Krapf Foods uses its website as part of their marketing strategy. A website is considered as one of the most effective marketing tools. According to most business analysts, a high-impact website is regarded as a remarkably potent marketing tool. Apart from acting as a marketing tool, websites enhance the image of an organization; they educate about the business and also serve as a communication tool with the customers (Moran & Hunt, 2008). All these features are included in Krapf Foods’ website. Krapf Foods’ website contains summarized information about the organizations’ business. This notifies the customers of what they are supposed to expect from this organization. The website also includes a news center whereby all the latest news regarding the organization is detailed. Furthermore, Krapf Foods has also included prior information about the company which also includes some of the major brands that the business deals with. This information is extremely critical in ensuring that the company attracts its target market. Moreover, Krapf also included an investor center section which allows investors to buy shares from the company. All the sections included in their website can significantly increase customer traffic.