Recruitment Assignment Example | Topics and Well Written Essays - 2500 words

Recruitment - Assignment Example 38). These stages give recruitment the outlook of the tool that finds the right person for the right job that goes beyond an activity for the human resource team to involve line managers as well. This paper will discuss recruitment in terms of the different ways and methods it is conducted, the wrong and right ways is usually done, and what the individuals conducting it should act. Recruitment methods that are available to organizations can be categorized broadly into two: internal and external recruitment, which can then be broken down into smaller methods (Alrichs 2000, p. 14). Internal recruitment aims at personnel already on the recruiting organization’s payroll and is a significant source of recruitment as it offers opportunities for the utilization and growth of the current human resource. The organization’s management may approach internal recruitment from the aspect of either promotions or transfers. Promotions involve upgrading existing employees by upward shif ts in responsibilities, status, facilities and remuneration (Maloney 2008, p. 114). On the other hand, transfers provide an alternative procedure to promotions, whereby employees are moved from their present work locations to new ones, and not necessarily on upward or downward shifts in their positions. Rather, transfers are simply an interchange of responsibilities, duties, departments or geographical locations. Transfers are the best way to generate qualified personnel from departments that are either over-staffed or redundant. Under the internal recruitment, two methods are available, which are employee referrals and job postings. Employee referrals do not recruit internal employees, but all potential candidates are nominations by current employees, mostly supervisors. The effectiveness of employee referrals is seen in how organizations can capture critically skilled employees known to their general workers. Job postings are open and equal-opportunity invitations to employees in an organization to submit applications for arising vacancies. The announcements are made via lists and bulletins accessible by all employees. Generally, internal recruitment methods are characterized by the advantage of being quicker and cheaper than most external methods. Internal recruitment also targets personnel the management already knows and can quickly evaluate their capabilities from their performances even without looking at their portfolios. Further, such targeted candidates are already familiar with the operations of the organization and are suitable for filling higher vacancies in the organizational hierarchy because they can psychologically motivate former peers to perform better. However, internal recruitment, with the exception of employee referrals, limits the chances of bringing in new talent because of its nature of restricting the number of applicants. This shuts out the introduction of external business ideas and may draw bitterness from candidates dropped by th e selection process (Herman & Joyce 2001, p. 186). Ultimately, internal recruitment will create another vacancy that will need to be filled. Some of the

Research paper Example | Topics and Well Written Essays - 1250 words - 14

Research Paper Example The real GDP growth of china again reduced to 7.8% and GDP hits approximately 8.23 million US dollars in 2012. According to International Monetary Fund China’s PPP in 2012 was 12,382.559 billion US dollar. According to World Bank’s report China’s PPP in 2011 was 11,290 billion US dollar. The country’s PPP in 2010 was 10085.71 billion US dollars. According to the IMF report it was estimated that Greece would achieve a GDP of 254,978 billion US dollar but finally had achieved a growth of -5.70%. According to the report of UN Greece had achieved a GDP of 299,001 billion US dollar at a growth rate of -6.7%. In 2010 the GDP of Greece was 271.112 billion at a growth rate of -3.5%. Since last few years Greece is going through several economical problems. On the other hand China is becoming one of the strongest leading economies globally. China is the second largest and strongest economy in the world (Deshpande & Nurse, 2012). The higher GDP growth rate, increasing GNP and increasing PPP is the evidence of China’s economical development. On the other hand, decreasing GDP growth rate, decrease in per capita income of people which has identified in this study clearly states the Greece is undergoing several economical problems. Greek government debt-crisis and European Sovereign-debt crisis is the key reason behind the economical problems of Greece. The Greek government debt crisis is a part of European sovereign-debt crisis. It is a structural weakness of the economy of Greece that coupled with banking and tax unification of the monetary union of Europe. Due to these kinds of problems Greece is going through several challenges. In terms of China, the Nation is experiencing a higher average growth rate of 10% over the last 30 years. Higher GDP growth, increasing per capita income, high disposable income of people and Higher GNP states that the country is becoming one of the strongest economies. According to reports of

How to apply motivation in the work place Research Paper

How to apply motivation in the work place - Research Paper Example Leibenstein argued more than forty years ago that â€Å"for a variety of reasons people and organizations normally work neither as hard nor as effectively as they could† and the both of them regarded motivation as an important factor to improve the efficiency of both employees an motivation. Since then, the debate has been on about what really motivates the people in the organization. It was found that an organization would really progress based on the commitment of the employees towards the organization rather than keeping them under their control. This led to the emergence of innovative management practices which targeted to enhance employees’ commitment towards the company through different techniques (Buford, 1993). Research question How to apply motivation in the work place? Background of Study Among the many functions that the Human Resource department has to work on, keeping employees motivated and retaining them is the foremost challenge that any organization fa ce. Hence it is of the paramount importance that the employees stay motivated and hence new management practices be adopted to give them a boost in their motivation so that they can exert much more effort in the business. For any organization the employees are the key resource, neglecting which can lead to catastrophic results like strike, shutdown etc. which will result in insurmountable loss that the company may not be able to bear. Hence organizations are trying to come up with new techniques to attack this issue and lower the retention level. Through foundation of studies, research theories and practical examples this paper will address the issue of what actually motivates the employees and what the managers need to do to achieve it and supports motivation and hence the performance. Literature Review Numerous researchers have investigated the relationship that exists between job satisfaction and work motivation. In the current business scenario, organizations across industries a re experiencing rapid competition. In this competitive environment the companies must consider the human factor that is becoming more and more important for the organization to survive. Business excellence will be achieved only when employees are motivated to work for the company (Dam, 2008). In difficult circumstances like violence, fear, tragedy, job insecurity the stress factor puts burden on the employees which result in reduced performance. Nowadays organizations have come to realize that motivated and satisfied employees are needed to powerfully deliver their task. As employee motivation is one of the primary tasks of management hence it is of prime importance that the management takes care of the employee’s needs. Motivation Motivation is the willingness of the employees to exert high efforts to achieve organizational goals, which must also satisfy some individual need. Here the important factor is the ‘need’ which is internal to the employee that makes ce rtain outcome appears attractive. It is basically the psychological forces which determine the amount of effort along with the persistence level that the employee shows while facing any obstacle. A motivated employee himself finds solution to any obstacle that he will face and keep moving forward (Hay, 2002). The

Bumble Products and Services Company E-Commerce Proposal Research

Bumble Products and Services Company E-Commerce - Research Proposal Example The online technologies would act wonders for BP & S enterprise in giving them a global stand and make them quite susceptible to attract competition. Presently it caters to a limited amount of consumers. Its desire to enlarge its wings to international market makes sure that the global demands of the consumers would result it fostering standard practices in line with international standards. The products would be made to compare with the competitors and would further add the brand and quality for sale in the international market. The international consumers would be at ease to purchase products at their convenience and would get across its message with the help of online technologies. Its products would fetch better acceptability in the foreign market and would comprise quality and international standards in the making of things. A widely connected public networks which transmits data using the packet switching mechanisms with the help of Internet Protocol (IP) (Forouzan, 2003). It can also be termed as network of networks that connects all the various networks in the world to access information. An enterprise can use internet to interconnect with other businesses or its own in connecting for information sharing and knowledge resources. The business across geographical locations can interconnect with ease. It offers an inexpensive way to get connected and keep in synchronization with resources and events. It is a privately owned network that uses internet protocols to connect to each other. It is usually within a certain premise to interconnect all the network topologies to be implemented and connected. It is restricted to the business which implements it and not accessible to the public domain (Forouzan, 2003). Used for almost all businesses where information must be shared and the organization needs to keep in synchronization with resources. The business information and access privileges are strong enough to prevent malicious access. It is a

Critical Analysis of Sustainabilty in Marketing Essay Example for Free

Critical Analysis of Sustainabilty in Marketing Essay Focus on sustainability has appeared on the face of the earth over the last ten years and a lot of books and articles are published on the topic of sustainability. Early on, John Elkington developed and promoted the concept of â€Å"Triple Bottom Line† in his book Cannibals with Forks: The Triple Bottom Line of 21st Century Business which was published in late 1999 (Creating a Sustainable Organization: Approaches for Enhancing Corporate value through Sustainability By Peter A. Soyka, Pg. 1) The concept of sustainability is transformed to cover three basic components known as the Triple Bottom Line which are complexly linked to one another: profits-it is the economical part that balances financial growth with awareness and concern for the social good and environmental stewardship; planet-it is the environmental part that safeguards and preserves the natural qualities of our ecosystem for the benefit and health of future generations; people-it is the social equity part that safe guards the benefits of opportunity and equality for every individual. See more: how to write a critical analysis essay step by step The growing importance of sustainable development establishes a significant and developing challenge for environmental economics and natural resources. This challenge is such big that if it is not measured and controlled then it will ruin the life of the future generations that’s the reason why every field now a days strive to work hard to have Sustainable Value Creation (SVC). The question arises what is sustainability, a more relevant answer is provided by The Brundtland commission (1987) which says to be sustainable is to meet the needs of the present without compromising the ability of future generations to meet their own needs. While this looks clear but if we observe it thoroughly and closely there are some complications and difficulties in it (Smart Green: How to Implement Sustainable Business Practices in Any Industry-and Make Money By Jonathan Estes page 6-8). The first problem which is a marketing problem is in the needs of the present and no one today knows of what level of needs we are talking about. The second difficulty is an ethical question that relates to the future and intergenerational justice, how we know what the needs of the future generations will be and how far do we look into the future? These two questions i.e. marketing and ethical must be explained much more clearly and  precisely than the definition of the sustainability suggests. The world economies currently face many challenges in the domain of public and commercial policy and one of the most crucial challenges they are facing is sustainable development. According to the projections of United Nations (UN) on population growth, the population of the world will most likely reach nine (9) billion people by the year 2050 with most of the growth taking place in emerging and developing countries. It is the commitment of UN to improve environmental and social performance associated with sustainable development. It seems that it is highly unlikely to achieve the goals set by the UN with current unbalanced consumptio n, marketing and production practices. KEY IDEAS OF SUSTAINABLE MARKETING: SUSTAINABLE CONSUMER BEHAVIOR Creating consumer demand for sustainable products and services is not an easy task because the consumers traditionally behave to maximize their own utility. Many consumers think that anything which is good for the entire society in the long term is always the best option for the individuals in the short term and unfortunately for most of the consumers the positive attitudes toward sustainable development is not shown in their actual consumer behavior and purchases. There are differences in what people say and what they actually do. Sustainable consumer behavior can be enhanced by positioning sustainable behavior with consumers’ self-interest and by making sure that this self-interest is understood and recognized thoroughly and can be acted upon (Encouraging Sustainable Behavior: Psychology and the Environment edited by Hans C.M. van Trijp page 3, 4). Consumers when they consume sustainably also behave in a way that shows or signals there superiority over others. Marketing efforts should be made to enhance sustainable consumption that leads to reduction in the trait of signaling instinct i.e. our inclination to signal to others that we hold valued traits. SUSTAINABLE MARKETING STRATEGY AND PRACTICE The objective of sustainable marketing is to include and combine the environmental concerns in the marketing effort; this means that if the consumers are given better, more complete and more concise information on the sustainable products offered to them this will drive more and more  companies to produce products and services that are good for the environment. Sustainable marketing can take the strategies of conventional marketing to promote sustainable products and services not only by labelling the green products but also from working with positioning strategies of product, promotion, price and placement and rigorously engaging in market creation by addressing a large number of customers. The company’s marketing strategy throughout the supply chain from product development to consumption should include sustainability in it. Many companies are focusing on the implementation of sustainable consumption; they are finding the ways to direct the people’s thinking to forthcoming challenges and problems by using different marketing and communication strategies that lead to sustainable consumption. Sustainable communication and marketing strategies can make the companies think of their long-term socio-economic influence and the long-term perspective of it; this will help the companies to tell the public about their future program without diminishing their present less environmental performance. EFFECTIVE SOCIAL MARKETING Effective social marketing is a community and pragmatic based approach; it brings very operative behavioral change. This approach has five steps i.e. prudently pick the behaviors to be promoted; identify the benefits and barriers which come with the selected behavior; form a strategy that uses the behavioral-change tools to understand these benefits and barriers; test the strategy on a sample of certain community; and evaluate the effect of the strategy when it is tested on a large scale (Design for Environment as a Tool for the Development of a Sustainable Supply Chain by Bevilacqua, MaurizioCiarapica,Filippo Emanuele Giacchetta, Giancarlo, pg 147). Social marketing is different from commercial marketing it takes into account the changes in behavior that contributes social gains while commercial marketing’s objective is to produce financial gains by selling products and services. There are five important areas where social marketing focuses very heavily and they are; communit y involvement, health promotion, environmental protection, financial well-being and injury prevention (Social marketing: A pathway to consumption reduction? Ken Peattie, Sue Peattie. Pg. 262-264) TRANSFORMATION OF TRADITIONAL MARKETING TO SUSTAINABLE MARKETING Marketing has now changed itself it has a sustainability feature in nearly all of the  marketing practices. It is now somewhat compulsory for the companies to consider sustainability in all of their strategic marketing practices and marketing mix. It is a very distinctive and objective task to integrate sustainability in the marketing strategy and at the same time it is not an easy task because marketing strategies are developed by taking into account the needs and wants of the costumers. Previously the companies only tried to fulfill the consumer demand whether it has an adverse effect on nature or environment but now more companies are forming sustainable marketing strategies that makes relationships with customers better by fulfilling their demands and results in good profitability of the company and have good impact on nature and environment. Paettie and Belz (2010) after years of research came up with the idea of 4C’s i.e. (Cost, Communication, Costumer cost and Costumer Solution) and tried to mold traditional marketing Mix i.e. 4P’s (Product, Price, Place and Promotion) into 4C’s (Evolution of sustainability as marketing strategy: Beginning of new era Vinod Kumar, Zillur Rahman, A. A. Kazmi and Praveen Goyal, pg 486-487). SUSTAINABLE MARKETING- CHALLENGES AND ISSUES Developing a sustainable marketing strategy is not an easy task because there are some issues and challenges that should be dealt carefully and prudently before going on with the strategy. The issue is what sustainability principles demand is that we need to conserve the resources and consume less of it and at the same time marketing principles demands to sell or produce more which means consume more natural resources (jones et al 2008). The challenge is how to balance this discrepancy and which means that sustainable marketing strategies should be developed that still result in profits but not creating negative impact on the society or environment. The process of arising of a problem and solving it is an ongoing process one may come up with an idea or solution to an issue but there would be some problems with that solution too (Charter et al 2006). A good thing of sustainable marketing is not only competitive advantage but it also gives rise to innovation and reduction in costs. CONCLUSION The Marketing concept now has redefined which was acknowledged only as a functional concept and this concept is now dying and losing its grip on the  world stage. Now the redefined concept of marketing is strategic business concept that is intended to attain sustainable satisfaction for the three main players or stakeholders i.e shareholders, the costumers and people in the organization. The concept of sustainability marketing strategy started from ecological issues has now come to discuss sustainability issues. A company may have a sustainable marketing strategy if it involves sustainability in its business practices especially the marketing practices. The companies have to resolve the traditional issues and challenges which come in the way of implementing sustainability in their marketing strategies and then it will be a win-win situation for both the costumer and company. It has now becoming an informal moral obligation for a company to be sustainable. In this new era marketing and in the future, the companies have to be sustainable to compete on the world stage. REFERENCES Creating a Sustainable Organization: Approaches for Enhancing Corporate value through Sustainability by Peter A. Soyka, Pg. 1, Smart Green: How to Implement Sustainable Business Practices in Any Industry-and Make Money By Jonathan Estes page 6-8, Encouraging Sustainable Behavior: Psychology and the Environment edited by Hans C.M. van Trijp page 3-4, Design for Environment as a Tool for the Development of a Sustainable Supply Chain by Bevilacqua, MaurizioCiarapica,Filippo Emanuele Giacchetta, Giancarlo, pg 147, Social marketing: A pathway to consumption reduction? Ken Peattie, Sue Peattie. Pg. 262-264, Product, Price, Place and Promotion) into 4C’s (Evolution of sustainability as marketing strategy: Beginning of new era Vinod Kumar, Zillur Rahman, A. A. Kazmi and Praveen Goyal, pg 486-487, Jones et al 2008,

New Digital Technologies: Creativity and Innovation

New Digital Technologies: Creativity and Innovation How true is the debate that New Digital Technologies has enhanced our ability to be more creative and innovative? Since the dawn of time, man has continuously been inventing things which will ensure the survival of his kind. His desire to settle and to make life easier has necessitated him be innovative and creative. The necessity to keep warm made him invent new ways to make fire. For making hunting easier, he invented tools made out of stone. Thus man’s journey through time to his current state wouldn’t have been possible without the use of technology which made up for his weaknesses. New Digital technologies are allowing us spread our wings and explore specific areas which were previously possible. It has been shown that creativity depends mainly on communication and personal initiative. Innovative ideas come about when people from all walks of life come together and share task-related ideas. This gives them the opportunity to share their knowledge and expertise with the rest of the world. Every digital product we have today has passed through the creative process whereby it allows for continuous development in the technological industry. The creative process is something which takes months and even years to implement. The mobile phone is a typical innovative example which took a long time to be implemented by the public due to fear of social acceptance and lack of resources to fund the project. Certain innovative products depend heavily on social acceptance. The mobile phone was accepted because it made peoples life easier and therefore they started making use of it. This in turn facilitated more innovation because it offered faster communication between people. Another exampl e is the interactive whiteboard which was not that successful as people opted to use the normal whiteboard instead of the new high tech boards. This was because teachers deemed it as less complicated and easy to use. Even though the interactive whiteboard encourages creativity with all of its functions, people did not adopt it due to its complexity. Advancement in technology has led to faster ways of communication however certain digital technologies such as social networking and emails are hindering creativity and people are becoming lazier as it is creating a world where there is less face to face communication and people are adopting more the use of digital technology to communicate with other people. Even though technology is allowing humans to concentrate more on idea generation and less about unnecessary things, we are now facing a problem that is polluting our environments. It is having a bad effect on the younger generation because it is reducing their ability to think since they are depending more and more on technology to do the thinking for them. Creativity and innovation is something every human is born with and it can only flourish if it is nurtured. Technology in certain people’s hands can increase quality of work and idea generation while on the other hand it can also make people lazy and depend heavily on it. In the past an artist wasn’t able to make 3-D art and he could neither manipulate images with ease as he could have done with a computer application. In today’s modern era an artist is only limited by his imagination because computer applications such Photoshop and Illustrator allow him explore and create amazing things with a lot of detail and accuracy. Costs also play an important factor in innovation and creation because you need money to invest in technology in order to support your research, further your ideas and eventually sell it to the public. Another example is Microsoft word which allows for easy data transfer and in turns speeds up the innovation process as ideas are shared faster. I n order to stimulate creativity, more work should be done on personalization in technology as it provides a holistic approach for developing technology in conjunction with the outstanding creativity in action. New Digital Technology has had a great impact on manufacturing organizations because they are continuously seeking to lower their costs by introducing technology to replace physical labour. At first thought one might think that it is bad, however upon closer inspection one may see that it is allowing humans to work hand in hand with technology itself. Instead of doing physical labour, machines are allowing us to focus on using our brains to become more skilled at innovating and generating ideas. Advanced Manufacturing technology changed the definition of the job as a worker at a factory. Previously employees use to do all the work necessary to get the product finished and now all that has changed. Today employees supervise machines and make use of reprogrammable software in order to control them. The implication of this implementation is that the productivity chain produces better quality products and allows for faster output levels .Furthermore all the expenses spent that use to be spent on labour and training can now be spent on innovating new ways to further enhance productivity. Innovation plays an important role in the long term and it is necessary for the survival of organizations. A company exists in a dynamic and continuously changing environment. It is essential for a company to keep up with the pace of technology in order to survive in its own business environment. However, a company must also be aware of the needs for changes in its own organizational structure and functioning, in order to adapt itself to such a changing environment. Management of innovation is difficult because individuals adapt to their environment. It was found that innovation is affected a lot by leadership, group working, climate and problem solving style. Therefore it is of utmost importance that we include them in a model that facilitates humans to be more innovative. Technology facilitates the process of innovation with the use of prototypes. Prototypes give us a physical model of an idea which can be touched and then be refined into a better product for the consumer. Ideas ma y be innovative in theory however when they are applied to real life situations, they might end up not being as popular as expected. Therefore experiments are made in order to test their theories and see if it can be applied to enhance its current situation. Experiments on large scale projects cost a lot of money and therefore digital technology can be used cut down on costs and provide at the same time provide more detailed feedback. These experiments are done through simulation software which predicts all the possible outcomes using mathematical theories. In sum, too much addiction to the latest technological inventions seems to be a detriment to the psychological and physical health of our humans. It should be noted that a variety of technological temptations alienate person from person, even giving rise to a state of hopelessness and loneliness within us. Indulging in technology may trigger serious crises, such as academic plagiarism and moral deterioration. But on the other hand, the application of technology to all fields opens another door for us and allows us to be more creative and innovative.

Founding Of The Ryanair Airline Company

Founding Of The Ryanair Airline Company In 1985 Cathal and Declan Ryan has founded the company. The airline started with a fifteen (15) seater Embraer Bandeirante turboprop aircraft and it was flying between Gatwick London and Waterford. On that time London-Ireland flights held by Aer Lingus and BA (British Airways). The company added a new route between Dublin and London in 1986 and competition started with the AL/BA duopoly. Company was refused by the government of Ireland, but the conservative government of UK has approved this new service. According to some analysis Company was generating the loss instead of profit but the mean time number of customers increased frequently. By 1991 company started to thinking about to make airline profitable and this task has been given to the Michael OLeary. Ryan the founder of company suggested and encouraged Micheal to study the US airline model No Frill/Low Fares), which was using by the Southwest Airline in US and after that the model was implemented in the Ryanair. In 1995 at the completion of 10 year of the company, the Ryanair was carrying 2.25 million passengers. Ryanair overtakes the Air Lingus in the same year and became largest passengers airline between Dublin and London and largest airline on any route in the Ireland. Mission statement: Mission of Ryanair is Provide Low fare Rate travelling at all the time for all the routes. Key service commitment Puncuality Objectives: Rynair believes on the following factors: One way reservation to make flexible return for the passengers. By controlling equipment cost, personal productivity and customer service cost operating cost keep low. For peer groups best customer service Maintain shor-haul routes frequently point-to-point flights. Flight confirmation and reservation system availability on the internet. No compromise on safety and quality maintenance of airplanes By using ancillary service enhancement of operating results. Focusing on the criteria of Growth, like more routes and increased frequency. External Analysis Political Analysis Ryanair operates throughout the Europe and any political changes in any country can be effect the strategy of Ryanair. Ryanair has some dispute on each passenger flew at Newquay Airport with Cornwall Country Council. Tax policy is another issue for Ryanair which can be create problems for the company. Another political issue regarding the cash back that European Law is to fare return if any cancellation of the flight. This is not a big issue for Ryanair because Ryanair maintains their high quality service. An announcement by the government of Ireland To break up the state monopoly may be brought some questions in European airline industry. However, if this plan implemented then Ryanair can be seriously affected It may block Ryanair future expansion in the Ireland. Economic Analysis Ryanair is European based company and so many of its operations are not affected by the exchange rate, as single currency operates many of these countries. The only economical issue can the price of Oil, as Oil pricing are increasing frequently, this can be effect the low fare strategy of the company. The taxation policy bring negative impact on the employees of the company as Europen Union has announced EU deleted duty-free on intra-EU. Social Analysis European Union is and economic union of 27 countries. They developed a single market and single currency for exchange. A large number of people travel every day from one country to another country so they need a best solution and cheap fare travelling which is provided by the Ryanair. Technology Analysis Ryanair is taking the best advantage of technology by providing solution through the internet. But this trend is growing in the European Airline Industry and other airlines are establishing their website. By using the technology Ryanair save cost and open up revenue like advertisement income. Environment Analysis Greenhouse emission is the big issue which is facing by Ryanair. Ryanair strategy has a positive environmental impact. At present, aviation accounts for roughly 5% of the UKs emissions, but this is expected to rise to 25% by 2030 (Economist 2005:35). The other main environmental issue is noise, the 737-800 will to reduce this issue. Legal Analysis The reiterated rule against illegal state subsidies hoped to be establish fair deal for the airline industry of Europe. EU decision was based on non-discrimination legislation preventing airport from offering differential deal to different airline operators. On the contrary, Ryanair may need to repay penalty for breaking rule. Porters Five Forces Analysis Bargaining power of suppliers Ryanairs main suppliers are Boeing. Two possible suppliers of planes for Ryanair in the market are Airbus and Boeing but Ryanairs main supplier is Boeing.Tring to switch supplier would be very costly because pilots would have to trained for the new mechanics. Ryanair controls aviation fuel through prevarication Price. Small and regional airports can have little bargaining power as compare to big and commercial airports because they only dependent on one airline. Ryanair avoid big airports and work from regional airports such as Stainsted and Gatwick. Bargaining Power of Customers Customers are price sensitive. It is very easy for customer to switch from one airline to other airline. Due to the increasing trend of reservation through internet customer can easily change airline. Ryanair is providing very low fare to customers but customers are not loyal. Threat of New Entrants Rynair can handle this issue by following these steps  · Put Some barriers and obstacles to newentry:  · Availability of some restricted slots make more difficult to find suitable airports for new entrants.  · By Starting price war. Competitive Rivalry There is very high competition in the market. Too many service providers are in the rivalry. Ryanair has first mover advantage in this market bacuase when they started the service their was no service providers but now there are many airlines in the competition with Ryanair. 3. Ryanairs Resources and Capabilities Resources: Ryanair has following threshold resources 1. Financial Resources 2. Hub Set up in Regional Airports 3. Number of Aircrafts Following unique resources make Ryanair distinguish from their competitors: 1. Website 2. Boeing 737 Aircrafts 3. CEO Michael O Leary 4. Award of Best managed Airline 5. Dedicated Team of Management 6. Ryanair Direct Limited Competences: Threshold Competences: Low Fares Advanced Reservation System Baggage handling On time service Operating expanses in Euro Currency Advertising and ancillary services sales Core Competences: 1. Efficient Staff Low costs of staff training 2. Fast Turnaound time management 3. Free Seat Givaways No fares 4. Good Quality Service No1 5. Third party service outsourcing 6. Performance related pay structure 7. Labour costs lower than rivals. 4. Strategic Situation SWOT Analysis of Ryanairs Environment Strengths of the Company Brand name: Ryanair has very well recognised brand name in the LCC market. Low airport charges: Ryanair has advantage of low charges for airport. First mover: This advantage acts as a barrier to new entry Bookings on the Internet: More than 94% booking on the internet contributes in low cost distribution Aircrafts-Boeing: Ryanair has A uniform fleet for maintenance. High performance: Punctuality, low baggage loss. Utilization of Aircraft: By keep maintaining Ryanair is able to flies longer and generating more revenue from assets. Small headquarters: Low on overheads Weaknesses of the Company Niche market: Restricted expansion possibility Distance of Airports: Many regional airports are far from advertised destination. Changes in-charges frequently Opportunities There is a lot of new destinations expected to open as European Union is going to be enlarge: The market share would be doubled as there is still potential in the company to capture market share. Recession can help as Ryanair offers low fare cost and can catch the new customers as economy is slow down. Threats for the Company Increasing price of oil is a big threat for company as fuel costs depend on the oil market.  · Low fare competition is increased  · Europena court dicision can make more difficult to make expansion.  · Growth in the South European market is limited  · Bargaining power increases on regional airports  · Customers are price sensitive 5. Strategic choice. Options 1. Low cost strategies- First Otion is to Continue the low cost strategy to remain top of the Cost Leadership 2. New Investment: New investment can be made for modernised fleet. Will become more uniformed with only one model (737-800) which leads to cheap maintenance. Ryanair would use the next generation aircraft Boeing 737-800 as an opportunity to rejuvenate the image of the company. By using new quality infrasture and Boeing 737-800 the perception can be made false which is Ryanair is los cost service, it is also a low quality service. Change in uniform can increase the confident level of staff and provide a good change for the customers. It will be inexpensive relatively and will not effect the companys equity in wide range and companys price leadership strategy will not be destroyed. 3. New markets: Look for the new places in the Europe to expand the business. Michael Porters Generic Strategies For Ryanair to obtain a sustainable competitive advantage, Michael Porter suggests that any company/organisation can follow either one of three generic strategies.  · Strategy 1: Cost Leadership.  · Strategy 2: Differentiation  · Strategy 3: Niche strategies  · Are you Stuck in the middle? Opt. #1 Cost Leadership Strategy: To enhance growth of the company Ryanair should pursue Cost leadership strategy which is provided by the Porters Generic Strategy. Cost Leadership could be done in the following ways:  · Increasing profits by reducing the costs, while charging industry-average prices. Increasing market share through charging lower prices, while still making a reasonable profit on each sale due to reduced costs. Bowmans Strategy Clock The Strategy Clock is based upon the work of Cliff Bowman (see C. Bowman and D. Faulkner Competitive and Corporate Strategy Irwin 1996). This is an appropriate way to analyze a companys competitive position in comparison to the offerings of competitors. Ansoff Matrix Ansoffs Product/Market Matrix Opt. #1 Opt. #2 Opt. #3 Market Penetration Option 1 Market penetration technique can used in the current market with current brand or product. By repositioning the brand and or promoting the products Ryanair can increase its revenue. Product Development Option 2 Product development means bringing a new product in the existing market. This is where Ryanair will market their newest investment. Ryanair would lounge a new product to the existing market this will help to increase the profitability of the company and awareness of new brand can bring more customers towards the organisation. Market Development Here, Ryanair would try to open up new markets possibly some where in the Europe and can provide current product or service to those markets. Implementation Methods of Options The Following is a table showing the three options chosen above and the implementation method chosen for each option. Option Implementation Method Proposed Continuation of low cost strategies Organic Growth 2- 2-Investment in modernised fleet, which leads to less expensive maintenance Organic Growth Try to expand the European markets to accommodate more European countries and also open new markets servicing parts of North America, South America and the Caribbean Organic Growth Figure 4: Table showing Options and the Implementation method proposed Organic growth Organic growth refers to the growth that achieved by internally investments made by the firm inside the organization. Organic growth is rate of business expansion through increasing the output and sales as opposed to acquisitions and take-over by the other organisation. There are some benefits of this method Latest Technology Cost Spread Choice of Location No Inappropriate Cultural History The above options can be evaluated for suitability, acceptability and feasibility and then these can be successfully implemented. Suitability means wheather a strategy fulfil the requirements those are needed to remain operating an organisation. Moreover whether the chosen options are in the line of mission, vision and objective of the organisation. To test suitability following should be determined: Examine whether the organisation possess the key resources to pursue the option. Analysis of the organisations external environment, whether the option is suited for the organisation. Determine the competitive advantage and if go ahead with the option would it lead the organisation to a good financial performance. 2. Acceptability Acceptability concerned with the expected performance outcome of the strategy. A financial risk analysis should be done here. The effectiveness of the impact on the following: Employees Bankers Customers Suppliers Stakeholders Shareholders 3. Feasibility Feasibility examines the following options: Internal constraints which would restrict the implementation of the option and also the weakness that would constrict the option Would the option improve performance level within the resources? What resources are possessed and additional requirements to pursue the options Commitment from managers and human resource and the physical constraints e.g. industry-rights and air-space legislation. Suitability Life Cycle Analysis Life Cycle Analysis showing Ryanairs position The above figure shows the Life Cycle Analysis for Ryanair. Ryanair is providing services from the last two decades and we can say that the company is in its maturity stage, it can be seen from the above figure. Keeping continue low cost strategies Ryanair can increase the sales and defiantly profitability of the organisation can be increased. Ryanair should use the next generation aircraft as an opportunity and new fashioned uniform can be give the better dynamic look of the organisation. Climate change is playing a critical role. Due to change of climate Eastern Europ contries are becoming tour places and attracting the visitor to there. Thousand of visitors are travelling to Eastern countries every year just for only visiting the places. Skyroute aviation has already started flights for some of these places but still there are opportunities for Ryanair. Value Chain Analysis Infrastructure HRM Techn.Dev. Procurement Inbound Operations Outbound Marketing Service Logistics Logistics Sales Figure 6: An Illustration of Ryanairs Value Chain The main core competencies of Ryanair are: Their unique cost cutting policy Robustness Culture Implementation of option 1: Continue following the low cost strategies, takes into consideration all of Ryanairs main core competencies. In terms of robustness, competitors of Ryanair can imitate but if not implemented in the right way, could prove detrimental to competitors. Implemention of Option 2: New Investment: New investment for modrnised fleet, leads to cheap maintenance: will become more uniformed with only one model (737-800). Large amount of finance should be needed for the option because buying new aircraft is not a cheaper solution. But Ryanair can afford this solution and can go ahead with thic option. Being such a large airline, with  £300 million profit only in 2007 and having a high level of dominance in the European market, this option proves to be the most suitable for the organisation. Option 3: New Markets: By expanding business into new market can be profitable as we discussed above in this report there are some opportunities in Eastern European countries where a large scale of profit can be seen easily. Ryanair should go for it and by expanding business into new countries and new markets within the Europe will help to generate a large amount of profit. The most Suitable strategic option to be implemented is Option 2: Investment in modernised fleet, which leads to less expensive maintenance: will become more uniformed with only one model (737-800), also newer planes will require less maintenance. Acceptability Option 2: New Investment: Acceptability for option 2 which leads to less expensive maintenance: will become more uniformed with only one model (737-800), also newer planes will require less maintenance. This is large profit generating option and the return will almost one and a half times the profit of 2007. The aim of product development is to fulfil the requirements and follow the changes need by the customers. To satisfying the customers about the service of Ryanair that Ryanair is providing them a better quality service as compare to others. In this option Ryanair also introduced a new fashioned uniform for the employees so they can feel change and this will build a good relationship between customers and staff. Benefit to Stakeholders: Following this option all shareholders will get benefit because their share value will increase. Banks also get benefit in terms of large amount need to implement this option, so bank defiantly will involve. By following this option public perception accordingly get changed. They feel the change as new uniformed aircrafts, fleets and new dressed staff is ready to welcoming them at airport and airplanes. Feasibility Option two is perfect for the company because Ryanair possess all the resources which are needed for the option such as finance. The above diagram shows the 2055 to 2008 there was two times growth in Ryanairs revenue and more than 50 percent profit increase. So it is cleare that financial capabilities of Ryanair can support this option and hence it is feasible for the company. Ryanair is paying better to their employees over the last year. The employees of Ryanair are getting highst pay among other airlines operating in Europe. With the implementation of option 2 Ryanair can continue to provide hundreds of new jobs and tens of promotional opportunities. Ryanair is a Europes major airline which is 50% cheaper than any other European airline. Ryanair is continue to grow. Accordint to IATA (Internation Air Transport Association Ryanair is worlds largest international airline which carries Largent international passengers.